CampaignPromotion

Entity Definition

Logical Name : CampaignPromotion
Physical Name : CO_CMPGN_PRM

An identified, named defined set of activities that occurs under the aegis of a Campaign. Promotions are squarely aimed at generating demand for a retailer's products and services. They take place as part of a Campaign. Promotions are aimed at altering the state of an audience in a way that influences them to initiate and increase the frequency, recency and monetary value (sales) of their interaction with the retailer. A CampaignPromotion is composed of PromotionalOffers.

Data Definition

Attribute	Description	Physical Name	Domain	Data Type	Foreign Key Table
CampaignPromotionID (PK)	Token ID for a CampaignPromotion. This represents the unique identifier for a PROMOTION which is taking place within the context of a campaign.	ID_CMPGN_PRM	Identity	integer
CampaignID (FK)	Token ID for a Campaign	ID_CMPGN	Identity	integer	Campaign(CO_CMPGN)
PromotionName	Business name of a promotion.	NM_PRM	DescriptionShort	varchar(255)

Relationships

Parent Entity	Verb Phrase	Child Entity
Campaign	is composed of	CampaignPromotion
CampaignPromotion	includes	PromotionInitiative

Logical Views containing CampaignPromotion

Logical View
Logical 01400 - Item Rewards Derivation - Transaction Level